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The Halentra brand, handled with care

How to use the Halentra logo, colours and typography so the brand stays consistent everywhere it appears.

02 · Icon & favicon

The symbol on its own

Use the symbol on its own for app icons, favicons and avatars, wherever the full brand name would be too small to read.

Halentra icon
Favicon
64
48
32
16
03 · Colour

Our palette

A world of green. Click a swatch to copy its HEX code.

04 · Typography

Type system

One typeface does it all: Instrument Sans, weights 400–700. Headings are tightened (-0.02 to -0.03em); body copy is set at 16px / 1.6.

Instrument SansPrimary · 400–700
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
RegularMediumSemiboldBold
Type scaleInstrument Sans
Hero titletype-display
Section titletype-headline
Card titletype-title
Body copytype-normal
Small body copytype-small
Eyebrowtype-micro
One partner, one invoice, one point of contact.
05 · Usage

Do's & don'ts

Do
  • Use the logo files as provided, without redrawing them.
  • Keep clear space around the logo equal to the height of the symbol.
  • Choose the version with enough contrast against the background.
Don't
  • Recolour, rotate, stretch or add effects to the logo.
  • Place it on busy imagery or low-contrast backgrounds.
  • Recreate the brand name in another typeface.

Not sure how to use the brand?

Ask us before you publish and we'll make sure you have the right assets and the green light.